Frank Schulte-Ladbeck

A good checklist can save you time and money, but you should think about the design to help your business get it right.

I have so many projects going on at the moment, that I decided to create some checklists to make sure that I am hitting all of my tasks. Checklists seem to be unacceptable to many people though. When I tried to help my fellow home inspectors out by creating a checklist to help them with the new rules for home inspection, I received several negative responses. The idea was that a person could not catch everything by following a checklist. Another person commented that you cannot be creative with a checklist. I beg to disagree.
    The professionals who do their job best have designed their tasks to meet their goals. Part of that design starting point is a checklist. To create a checklist, you have to think about what you need to do to ensure success at each step. I will agree that going through the steps, checking them off, is not going to be the best option for your business. I leave space to write notes in my checklists. Note taking helps me to reach the next level; however, a not might not have occurred to me without having gone through the checklist first.
    Multitasking requires organization if you wish to be effective. I began to think of how I would form a checklist for my websites. I began by looking at different tasks that I need to accomplish, and how those tasks can be handled on different days. Since this is a checklist for my website, and there are quite a few tasks which need to be taken care of while I am on the internet, I created an HTML version of my list, so I could set my browser home page to that list. When I open my browser, the first thing that I see is the task which I have to undertake. Here are my beginning notes. Your task could be very different, depending on what you need to accomplish.

Monday    Google Analytics, Webmaster
Central, site optimization, rank check to fill out terms, forum
Procedure:    1) Find Top landing page articles to compare to the week before
2) Check if pages have been optimized by using term target or semager(need chart)
3) Find websites sending traffic to me; discover why (need chart)
4) Record Adsense revenue
5) Use Rank Check to discover where I sit with keyword ranking process (need to chart)
6) Find keywords that I am hitting with SEMrush report
7) Go to forum A to respond to questions

Tuesday    article for free sites
distribution
Procedure: 1) Look up articles from week before
2) Rewrite sections or create a brief article referring back to original article
3) Places to submit to:
ezine Article
ehow
articles4ever
4) Go to forum B

Wednesday    Keyword research on semrush, Google Insight, Google Trends, Website link building research
1)Pick a term to target that you have not been ranking for on the semrush report from Monday
2) Find a term with a high CPC and preferable low competition
3) Go to Google insight and Google Trends (Can this be done with tool on iGoogle?)
4) Pick terms to target for the next week
5)Find websites for dofollow comments on commenthunt(?); look for edu blogs; seospyglass?
6)forum A

Thursday    Photograph editing for articles
Procedure:   
1) Find or take photgraphs based upon keywords found on Wednesday
2) Use GIMP to Size them
3) Plan out articles (titles, h3, body paragraphs)
4) Go to forums B and C

Friday    Write articles for the next week 
Procedure:    1) Write articles when I have a chance on Friday and Saturday
2) Go to forum A and D
3) Commenting for linkbuilding

This web development checklist will be an ongoing process. Creating a checklist and never altering it can lead to failure. I found that doing these tasks can help improve my site. At one time, I performed them all on one day, which lead to a long work day. Currently, I am spending around two hours each day on this checklist; however, this is because I am getting into my groove, and I am trying to find ways to improve my website’s performance. Once my system is in place, these jobs should go fairly quick, yet I will still spend time evaluating the checklist.

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