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	<title>Frank Schulte-Ladbeck</title>
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	<link>http://fschulte-ladbeck.com</link>
	<description>Looking at how to create small business websites</description>
	<lastBuildDate>Mon, 25 Jul 2011 19:30:35 +0000</lastBuildDate>
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		<title>To Function Well, We Need to Be Part of a Network</title>
		<link>http://fschulte-ladbeck.com/function-part-network/</link>
		<comments>http://fschulte-ladbeck.com/function-part-network/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 19:30:35 +0000</pubDate>
		<dc:creator>Frank Schulte-Ladbeck</dc:creator>
				<category><![CDATA[information architecture]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[site design]]></category>
		<category><![CDATA[site purpose]]></category>
		<category><![CDATA[social media]]></category>
<category>networking</category><category>site design</category><category>site purpose</category><category>social media</category>
		<guid isPermaLink="false">http://fschulte-ladbeck.com/?p=294</guid>
		<description><![CDATA[You probably know the old adage that word of mouth advertising is the best, and I wonder if we can equate social media to simply being a new form of this method. How can our websites be structured to function in this  social network?


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		<title>Of Sitemaps, Advertising, Links, and the User</title>
		<link>http://fschulte-ladbeck.com/sitemaps-advertising-links-user/</link>
		<comments>http://fschulte-ladbeck.com/sitemaps-advertising-links-user/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 19:30:08 +0000</pubDate>
		<dc:creator>Frank Schulte-Ladbeck</dc:creator>
				<category><![CDATA[information architecture]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[category list]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[page list]]></category>
<category>advertising</category><category>category list</category><category>navigation</category><category>page list</category>
		<guid isPermaLink="false">http://fschulte-ladbeck.com/?p=292</guid>
		<description><![CDATA[Do you watch websites as they change? To keep the interest of our visitors, we engage in a process of trying to make our sites better, while also attempting to have our content found in search engines, but I wonder if we hold onto forms, because we think that the user will find them appropriate.


Related posts:<ol><li><a href='http://fschulte-ladbeck.com/advertising-thoughts-user-experience/' rel='bookmark' title='Permanent Link: Advertising and Other Thoughts on User Experience'>Advertising and Other Thoughts on User Experience</a> <small>You are a small business hoping for an additional income...</small></li>
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		<title>Should I Delete Content or Should I Revise My Posts?</title>
		<link>http://fschulte-ladbeck.com/delete-content-revise-posts/</link>
		<comments>http://fschulte-ladbeck.com/delete-content-revise-posts/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 19:30:56 +0000</pubDate>
		<dc:creator>Frank Schulte-Ladbeck</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[delete]]></category>
		<category><![CDATA[low performing]]></category>
		<category><![CDATA[website audit]]></category>
<category>content</category><category>delete</category><category>low performing</category><category>website audit</category>
		<guid isPermaLink="false">http://fschulte-ladbeck.com/?p=289</guid>
		<description><![CDATA[There has been the suggestion made that under performing content should be deleted from a site. This may be hard to do if you have been posting often to your blog, so what strategy should you follow?


Related posts:<ol><li><a href='http://fschulte-ladbeck.com/content-converts-content-drives-potential-clients/' rel='bookmark' title='Permanent Link: Content that Converts to Content that Drives Potential Clients Away'>Content that Converts to Content that Drives Potential Clients Away</a> <small>Is marketing on the internet any different from your other...</small></li>
<li><a href='http://fschulte-ladbeck.com/dead-content/' rel='bookmark' title='Permanent Link: What Should We Do with Dead Content'>What Should We Do with Dead Content</a> <small>Should you dump pages that are not performing? Maybe they...</small></li>
</ol>

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		<title>Content that Converts to Content that Drives Potential Clients Away</title>
		<link>http://fschulte-ladbeck.com/content-converts-content-drives-potential-clients/</link>
		<comments>http://fschulte-ladbeck.com/content-converts-content-drives-potential-clients/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 19:30:51 +0000</pubDate>
		<dc:creator>Frank Schulte-Ladbeck</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[targeting a website]]></category>
<category>content</category><category>conversion</category><category>targeting a website</category>
		<guid isPermaLink="false">http://fschulte-ladbeck.com/?p=286</guid>
		<description><![CDATA[Is marketing on the internet any different from your other marketing? We do have to jump through a few different loops, but&#160;marketing remains the same, so what are you doing with your content?


Related posts:<ol><li><a href='http://fschulte-ladbeck.com/dead-content/' rel='bookmark' title='Permanent Link: What Should We Do with Dead Content'>What Should We Do with Dead Content</a> <small>Should you dump pages that are not performing? Maybe they...</small></li>
<li><a href='http://fschulte-ladbeck.com/content-page/' rel='bookmark' title='Permanent Link: Too Much Content on a Page'>Too Much Content on a Page</a> <small>Have you crowded out what the visitor needs to see...</small></li>
</ol>

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		<title>What Should We Do with Dead Content</title>
		<link>http://fschulte-ladbeck.com/dead-content/</link>
		<comments>http://fschulte-ladbeck.com/dead-content/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 19:30:40 +0000</pubDate>
		<dc:creator>Frank Schulte-Ladbeck</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[dump posts]]></category>
		<category><![CDATA[quality site]]></category>
		<category><![CDATA[spam]]></category>
<category>content</category><category>dump posts</category><category>quality site</category><category>spam</category>
		<guid isPermaLink="false">http://fschulte-ladbeck.com/?p=284</guid>
		<description><![CDATA[Should you dump pages that are not performing? Maybe they should be rewritten? How do you choose?


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		<item>
		<title>What Does Your Email Address Says About You and Other Thoughts</title>
		<link>http://fschulte-ladbeck.com/email-address-thoughts/</link>
		<comments>http://fschulte-ladbeck.com/email-address-thoughts/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 20:00:48 +0000</pubDate>
		<dc:creator>Frank Schulte-Ladbeck</dc:creator>
				<category><![CDATA[Behind the Scenes]]></category>
		<category><![CDATA[authority]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[website]]></category>
<category>authority</category><category>email</category><category>trust</category><category>website</category>
		<guid isPermaLink="false">http://fschulte-ladbeck.com/?p=281</guid>
		<description><![CDATA[Hello, the world of business has changed. Have you changed with it? How professional do you appear? &#160;It might be time for a website.


Related posts:<ol><li><a href='http://fschulte-ladbeck.com/advertising-thoughts-user-experience/' rel='bookmark' title='Permanent Link: Advertising and Other Thoughts on User Experience'>Advertising and Other Thoughts on User Experience</a> <small>You are a small business hoping for an additional income...</small></li>
</ol>

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		</item>
		<item>
		<title>Advertising and Other Thoughts on User Experience</title>
		<link>http://fschulte-ladbeck.com/advertising-thoughts-user-experience/</link>
		<comments>http://fschulte-ladbeck.com/advertising-thoughts-user-experience/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 21:00:11 +0000</pubDate>
		<dc:creator>Frank Schulte-Ladbeck</dc:creator>
				<category><![CDATA[Monetizing Your Site]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[authority]]></category>
		<category><![CDATA[User Experience]]></category>
<category>advertising</category><category>authority</category><category>user experience</category>
		<guid isPermaLink="false">http://fschulte-ladbeck.com/?p=278</guid>
		<description><![CDATA[You are a small business hoping for an additional income stream, so you turn to placing ads on your site. Did you just loose a client? Are you loosing authority?


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		</item>
		<item>
		<title>How Unique Is Your Unique Selling Position?</title>
		<link>http://fschulte-ladbeck.com/unique-unique-selling-position/</link>
		<comments>http://fschulte-ladbeck.com/unique-unique-selling-position/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 20:00:04 +0000</pubDate>
		<dc:creator>Frank Schulte-Ladbeck</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[unique selling point]]></category>
<category>call to action</category><category>unique selling point</category>
		<guid isPermaLink="false">http://fschulte-ladbeck.com/?p=276</guid>
		<description><![CDATA[We all know that we need our own call to action. We know that we have to distinguish ourselves from our competitors, but did we really accomplish a separation?


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		</item>
		<item>
		<title>Did You See Your Site Drop in the Search Result Rankings Last Week?</title>
		<link>http://fschulte-ladbeck.com/site-drop-search-result-rankings-week/</link>
		<comments>http://fschulte-ladbeck.com/site-drop-search-result-rankings-week/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 22:00:40 +0000</pubDate>
		<dc:creator>Frank Schulte-Ladbeck</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[posts]]></category>
		<category><![CDATA[rankings]]></category>
<category>content</category><category>marketing</category><category>posts</category><category>rankings</category>
		<guid isPermaLink="false">http://fschulte-ladbeck.com/?p=274</guid>
		<description><![CDATA[Many site owners are complaining of lost business through loss of traffic. Do you have a strategy in place for your web marketing when you have  lost your rank? Maybe rethinking your content can help.


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		<slash:comments>0</slash:comments>
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		<title>The Free WordPress Theme and Your Business</title>
		<link>http://fschulte-ladbeck.com/free-wordpress-theme-business/</link>
		<comments>http://fschulte-ladbeck.com/free-wordpress-theme-business/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 18:30:25 +0000</pubDate>
		<dc:creator>Frank Schulte-Ladbeck</dc:creator>
				<category><![CDATA[Behind the Scenes]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[scams]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[themes]]></category>
<category>links</category><category>scams</category><category>small business</category><category>themes</category>
		<guid isPermaLink="false">http://fschulte-ladbeck.com/?p=270</guid>
		<description><![CDATA[Are free themes scams? Do designers use them to trick you into giving them a link? Does it matter?


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