Analyzing Search Results
What happens when websites do not strive to be found? I have been looking at some search results, and I am baffled.
This is not a post about SEO or SEM, so you will not find nugget of advice. There are better sites for that purpose. I wanted to share what I am finding in my research so you can maybe find your own insight. This is the background story: I run searches to see how the consumer may eventually end up at my site, where I might be able to convert them into a client. Instead of using Google Adwords, which I failed to implement well, I decided to check into which sites may provide me with direct advertising opportunities.These searches inspired me to study the Ten-Pack for several terms, since these results can lead to calls I was a bit surprised by what I found.
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Do you need a Blogroll?
How much content are you putting on a page, and is it useful to your visitors? Or could it be useful to you?
Could blogrolls be a thing of the past? I ask, because you may find that more sites are dumping their blogrolls for other features. Links pages are popular to a degree, but I think that they are taking on different forms. I debate about blogrolls on my sites. A few years back, I carefully crafted my blogroll to meet the best needs of my users. I began to use it as a social tool as well. I would include other blogs on my list that I wanted to interact with. Sometimes this tactic worked; sometimes not. As I became smarter about link building, I used the blogroll as a tool in this campaign: I will put you on mine if I am on yours. Eventually, the blogroll became a dead feature for me. I hardly ever clicked on anyone else’s list, and I did not go to many links/resource pages either.
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