Have you considered how you are representing your firm through this medium? May you be hurting your connections?

Let me ask you a question: if we are talking at each other, can you call it social? I noticed that more often than not social media is not really social. It is not a problem with the medium, but with the users. Most people who want to connect with you are more interested in you hearing their message than listening to you. If you are a small business, you will want to monitor what might be said about your business, but you may want to consider how you build your business through sites like Twitter, Facebook, or any other social site.
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