Consultants who blog may wish to go further from their topic to help brand themselves

A golden rule in blogging is try to have a focus for your content; do not stray to far from it. Every blogger has the odd post that does not fit the true purpose of the site though, but what if that content becomes half of the site? I was analyzing some popular blogs in specific industries, and found that they go against the focus rule; however, they do engage their audience, which is the ultimate goal of the site, but does this lead to conversions?
Intrigued? Well, you could read on »