The look of your website could effect user involvement, but so can the sound of your website. Consider when the website will be used to make decisions about design.

When I began my first website, I did not consider ease of use, nor did I think much about when people might be looking at my site. I wanted to get information up on the site; I wanted the information to be impressive; and I wanted the information to lead to a conversion. I kept working on improvements which I thought would help to this end. When I began a second site, I became more concerned with how to make the site a success through posting frequency and other factors. With both of these sites, I did not pay much attention to the user, or when they would be viewing the site, and how that could effect their interaction with the site.
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