Do you look at your website, and think: I could add this cool widget on the side, or how can I use that footer? Have you considered how your website appears on a mobile device?  Making the most of the site may mean considering all of the space viewed on the screen.

We have a problem when it comes to web design. On the one hand, you want a new user to move through your site to their goal in the hope that this will benefit you.  This means that we do not want them to think about the architecture. On the other hand, when we create for the lowest common denominator, we produce an environment that does not engage the user. To engage the user helps them to buy into the site, I feel. You may remember from a writing class a statement declaring do not write down to your audience; you will loose them. Of course then they taught you to write in a style which fit with the standard style. Unfortunately, my love of structurally complex sentences was not proper in this style. Not writing down meant word choice rather than structure. Going back to the idea of architecture, we can use the idea of a house as a good metaphor for a website.
Read the rest of this entry »