A look into the evolution of a home page. Thoughts behind a design change, and how it was done.

I have joked with a friend that websites are never done. We constantly tweak them in an attempt to find the optimal solution, which may never happen. When I had a static site, I saw that other home inspectors had main pages packed with information, and I kept changing my page to have various pieces appealing to users or to meet the latest data on what works for marketing. When I set up a landing page on my blog, I did the same. Packing content on that page in the hopes of a sale.

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